FREE ONLINE CALCULATOR

Customer Lifetime Value Calculator

Estimate gross-contribution customer lifetime value from average order size, order frequency and retention.

✓ Instant results ✓ Editable inputs ✓ Formula explained

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BUSINESS_ECOMMERCE · TOOLS

01 · Know your costs 02 · Set assumptions 03 · Compare margin

CALCULATION TOOL

Customer Lifetime Value Calculator

Change any value and calculate again.

Uses the values you enter. No account required.

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AAPL Apple Inc. NVDA NVIDIA Corporation MSFT Microsoft Corporation AMZN Amazon.com, Inc. GOOGL Alphabet Inc. AMD Advanced Micro Devices, Inc. TSLA Tesla, Inc. META Meta Platforms, Inc. PLTR Palantir Technologies Inc. SOFI SoFi Technologies, Inc. INTC Intel Corporation NFLX Netflix, Inc. AAL American Airlines Group, Inc. AAOI Applied Optoelectronics, Inc. AAON AAON, Inc. AARD Aardvark Therapeutics, Inc. ABAT American Battery Technology Company ABCL AbCellera Biologics Inc. ABEO Abeona Therapeutics Inc. ABLV Able View Global Inc. ABNB Airbnb, Inc. ABOS Acumen Pharmaceuticals, Inc. ABSI Absci Corporation ABTC American Bitcoin Corp.

Company names and symbols are taken from a Nasdaq listing snapshot. Stock prices, dividends, and live financial data are not supplied by this calculator.

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HOW IT WORKS

The calculation

Simplified CLV = order value × orders per year × gross margin × average customer lifetime.

Read the full guide →

ASSUMPTIONS

Know the limitations

Does not discount future cash flows, include acquisition costs, customer cohorts or churn changes.

Results are estimates derived from your inputs.

ABOUT THIS TOOL

When to use a customer lifetime value calculator

Estimate gross-contribution customer lifetime value from average order size, order frequency and retention.

All assumptions are visible and adjustable. Check rates and underlying data against original sources before making a decision.